Cafe Sign, Assisi

In ancient cities, old and new must exist together. Something about this sign made me take a photo of it. At the time, I was immersed in Assisi's feeling of age and history, the narrow stony streets and buildings, the relentless uphill and downhill of the town. The black on yellow boldness of the sign seemed too modern, but I was also taken by how it tried to cover all the bases, offering every possible refreshment one could want. Although it is a simple sign in a simple font, its incongruity made me notice and appreciate it for its pure graphic sensibility.